zip: improve page (#1030)

- reorganize examples for a more logical progression
- make descriptions clearer and more in line with the option names they describe (c.f. #782 and #1018)

pages/common/zip.md

@@ -2,6 +2,14 @@
 
 > Package and compress (archive) files into zip file.
 
+- Package and compress a directory and its contents, [r]ecursively:
+
+`zip -r {{compressed.zip}} {{/path/to/dir}}`
+
+- E[x]clude unwanted files from being added to the compressed archive:
+
+`zip -r {{compressed.zip}} {{path/to/dir}} -x \*.git\* \*node_modules\* ...`
+
 - Package and compress multiple directories and files:
 
 `zip -r {{compressed.zip}} {{/path/to/dir1 /path/to/dir2 /path/to/file}}`
@@ -10,10 +18,6 @@
 
 `zip {{compressed.zip}} {{path/to/file}}`
 
-- Remove unwanted files from an existing zip file:
+- [D]elete files from an existing zip file:
 
 `zip -d {{compressed.zip}} "{{foo/*.tmp}}"`
-
-- Exclude unwanted files from being added to the compressed archive:
-
-`zip -r {{compressed.zip}} {{path/to/dir}} -x \*.git\* \*node_modules\* ...`